Brian Ranck, MBA

Brian Ranck serves as Chief Operating Officer, bringing more than 17 years of leadership across medical devices, digital health, and data-driven product development. Based in Salt Lake City, Utah, Brian is a results-oriented operator with deep expertise spanning upstream marketing, product strategy, commercialization, and organizational scaling across both Class II and Class III medical devices.

Prior to joining the company, Brian held senior leadership roles at Cerapedics, where he led strategy, business development, and product pipeline initiatives focused on next-generation bone-healing technologies. He built and managed innovation teams, partnered closely with surgeon KOLs, and advanced multiple concepts from unmet clinical need through proof-of-concept. Earlier, Brian was Co-Founder of AZAR Technologies, where he led development of patient-facing AI systems for spinal cord stimulation, dramatically reducing field support requirements through intelligent training and engagement tools.

Brian previously spent several years at Medtronic, where he managed global product launches in pain management and neuromodulation, including radiofrequency ablation and spinal cord stimulation platforms. His work included IDE-related clinical programs, physician advisory boards, global commercialization strategies, and software-enabled physician interfaces. Earlier in his career, Brian served as EVP of Sales and Marketing at Sopra Management Services, as well as CEO and co-founder of an integrated healthcare marketing firm serving pharmaceutical and medical device clients.

Brian holds an MBA and an MS in Management of Information Systems from the University of Pittsburgh, and a BA in Business Finance from the University of Utah. He is recognized for blending clinical insight, data science, and operational rigor to translate innovation into scalable, market-ready solutions.